[This is not just A vial. this is aVOGUE]

Multi-Vial

A new trend is blowing up in thehealth supplement industry. When a ready-to-drink vial (a.k.a. multi-vial)health supplement was first detected, there was just one famous producteveryone thought it was just a fad. But now, many products have been releasedfor consumers to compare and purchase.

To make a long story short, the top is tablets or capsules, and the bottom is aliquid form. With this package, it is possible to make a single product withmultiple ingredients that cannot be blended at once due to the limitations ofthe formulation. Also, consumers can get two benefits by purchasing oneproduct, and they can easily consume tablets or capsules without water.

According to Kantar Worldpanelsconsumer purchase behavior, multi-vials spend was increased by 41.7% and itsvolume was increased by 44.1% in 2023 compared to 2022. For now, vitamins andminerals are taking a portion of 72.6% of total multi-vial, but we expect thatother functions will expand their portions very soon.