In today’s competitive health and wellness market, sports nutrition has transformed from a niche category serving elite athletes to a mainstream necessity. For brand managers and product developers in the nutraceutical industry, understanding the rapidly evolving landscape of sports nutrition—particularly in the pre-workout supplement segment—can be the difference between leading innovation and merely following trends. […]

Executive Summary The Natural Products Expo West (NPEW) 2025, held in Anaheim from March 5-7, showcased significant evolution in the health supplement industry. As manufacturers and retailers navigate an increasingly sophisticated consumer landscape, several key trends emerged that will shape product development and marketing strategies in the coming year. This report provides an in-depth analysis […]