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Case Study & Trends

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A Growing Force in the Mushroom Extracts Market

The functional mushroom extract market continues to demonstrate robust growth and increasing prominence in the health supplement industry. The convergence between traditional wisdom and modern scientific validation, coupled with product innovation, has garnered positive consumer response. These factors contribute to the sector’s continued expansion, with the global functional mushroom market expected to reach $33.72 billion […]

Unlocking the Potential of Enzyme Supplements

The enzyme market continues to experience steady growth, with its applications expanding across various industries. As of 2023, the global enzyme market is valued at approximately $9.8 billion, with a projected compound annual growth rate (CAGR) of 8.7% between 2024 and 2030. The market is expected to reach $12.9 billion by 2030. Health Benefits and […]

TikTok and Health Supplements: Opening New Avenues for Marketing

TikTok has evolved beyond being just a social media platform to become a major channel for sharing information about health supplements. According to recent social media analytics data, 87% of Gen Z and Millennials reportedly use TikTok to discover health-related content, demonstrating how vital this platform has become as a marketing tool for health supplement […]

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