TikTok has evolved beyond being just a social media platform to become a major channel for sharing information about health supplements. According to recent social media analytics data, 87% of Gen Z and Millennials reportedly use TikTok to discover health-related content, demonstrating how vital this platform has become as a marketing tool for health supplement […]

The global nutritional supplement market is experiencing a significant shift toward more consumer-friendly delivery formats, with chewable soft capsules emerging as a leading innovation. This trend reflects the growing demand for supplements that combine efficacy with enjoyment, driving manufacturers to develop more sophisticated and appealing products. At a leading supplement manufacturer, Kolmar BNH has pioneered […]

In 2025, global consumer trends are focusing on personalization and everyday satisfaction. These shifts are particularly evident in the health supplements market, where meeting evolving consumer demands requires innovative strategic approaches. Among the key trends shaping this landscape are Aboha and the Topping Economy. The Aboha Trend: Embracing the Value of Ordinary Days Definition and […]