The phrase “Workout of the Day” has recently gained popularity, symbolizing a growing trend of sharing post-exercise achievements. This trend reflects a shift in the purpose of protein consumption. While it was traditionally focused on nutritional supplementation or meal replacement, there has been a significant rise—especially among people in their 20s—in consuming protein specifically for muscle growth. Additionally, lifestyles like Nutrition Management, which involves meticulously monitoring nutritional content, and Physical First Mind, which treats health as an asset and a competitive advantage, are gaining traction. However, the purpose of building muscle should go beyond just improving appearance.
Investing in Your Future Health
For those in their 20s, the primary motivation for protein intake is muscle growth. In contrast, other age groups tend to focus on nutritional supplementation and multifunctional benefits. Protein consumption is steadily increasing across all categories among individuals in their 40s, making them a crucial target demographic. These trends highlight that muscle is not merely about aesthetics but is essential for maintaining health and improving quality of life. Furthermore, the value of muscle can be quantified: as people age, muscle naturally deteriorates, and the medical costs associated with a 1kg loss of muscle mass are estimated to be approximately 9,000 dollars. Viewed through this lens, maintaining muscle is a critical long-term investment.
Why Early Management Matters
Muscle mass typically peaks in the early-to-mid 30s and begins to decline from the mid-30s onward. Research shows that muscle loss in East Asian men starts roughly 10 years earlier than in Western men. This decline, coupled with aging, leads to reduced physical function. Therefore, proactive management is essential—not only to reach the highest possible muscle peak but also to maintain an adequate level of muscle mass for long-term health and mobility.
Sarcopenia: A Global Challenge Driving Market Expansion
Muscle loss, or sarcopenia, is increasingly recognized as a global health concern, driving rapid growth in related markets. In 2017, the World Health Organization (WHO) assigned sarcopenia an official disease classification code, and South Korea followed suit in 2021. This recognition has spurred pharmaceutical and biotech companies to invest in developing treatments. At the same time, the protein market—a key element for muscle formation—continues to expand, with a surge in diverse white label supplements entering the market. Collaborations with manufacturers like Kolmar BNH, a leader in private label supplements, are now more critical than ever.
Another equally important factor to consider is bone health. Over the past year, bone health-related keywords have dominated social media mentions. Notably, categories like joint health supplements and calcium products have shown exceptional growth, with quarterly sales increasing nearly threefold in some cases. This indicates that bone health is another valuable market segment that deserves our attention.
True muscle is not just about aesthetics—it is a vital investment in physical functionality and future health. Balancing muscle and bone health is essential for lifelong well-being. Kolmar BNH’s private label supplements are designed to help consumers easily take the first step in managing their health. Now is the time to align with evolving health trends and prepare for the future by focusing on muscle management and protein consumption. Begin your journey to build and maintain muscle with Kolmar BNH as your trusted partner.
